I am not proud of this mistake: I’ve spammed people. Thousands of people.
Last year, in an overzealous and naïve way to promote my book (full disclosure: there will be many more Monday mistakes about my book!), I spammed churches.
I spammed schools.
I spammed pastors.
I spammed principals.
I thought because I found email addresses online I could send people unsolicited email. And I must have sent over 10,000 emails last fall. Seriously. Not an exaggeration.
Most were ignored.
Some came back undeliverable.
Some signed up (I wasn’t a complete hack; I offered my e-book for free in exchange for their newsletter signup).
And some took time to tell me what I was doing was not good.
Rather than listen, I pushed on. I justified my efforts. I told myself this was part of the process get the book out there. The resistance and negativity and rejection were signs I was doing the right thing.
Nope. I was wrong.
They were signs I should stop doing what I was doing.
I began to see it in books I was reading and authors I was following about the temptation to spam people and to not give in. I can be a slow learner so it took time for me to get past my desire and my pride and admit they were right.
If you’re reading this because I spammed you, I am sorry. I shouldn’t have done it and I have stopped. I appreciate you being part of this community and look forward to working with you in the future.
If you’re reading this and you’re wanting to unsubscribe, I get it. I used to be dejected every time I got an email notice someone had unsubscribed, but I get it now as most of the people leaving the newsletter were people I spammed. I sent you email you didn’t want about something you weren’t interested in to generate interest in my book. I apologize. I completely understand you clicking unsubscribe, but if you stick around, I’ll be grateful and I think you will be, too.
If you’re reading this and enjoy what you read, the ideas we send out, and the content we bring to you and the community we’re building, please invite others to join this community. Invite a pastor or a principal. Send this link to a teacher or a business owner. I know they’ll be helped, encouraged and resourced as we together help schools.
And I promise to not spam again!
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