Happy Cyber Monday!
I interrupt your online shopping to bring you today’s mistake: not taking my own advice.
A couple weeks ago I wrote about how to get a meeting with a principal using some different subject lines to get the principal’s attention to open the email. I even wrote that no matter your work or profession, most of us send email. And most of us want the email we send to be opened and read, and so being a touch more creative with our subject lines is a good skill to have. It’s an especially good skill when the receiver of your email doesn’t know you very well or you really want the email to be read.
Also a couple weeks ago, I was trying to connect a church with a school. The subject line of the email I sent to the school was this: Church partner for ABC School (obviously the school’s name wasn’t ABC, but you get the drift).
I didn’t even follow my own advice!
I sent out perhaps the most generic, most vanilla, most boring (or is it boringest?) subject line I could write. I didn’t do any work on the subject line. I didn’t give the school any reason to open the email. I wasn’t creative. It was haphazard and quick and I just expected the school to open the email.
Breaking news: they didn’t.
Who knows if a few more minutes of thought would have led to the school opening the email? Who knows if brainstorming 10 or 20 subject lines would have led to an opened email and led to a beneficial partnership?
Sure, the story has a somewhat happy ending, at least for the church, as we were able to connect them with a different school and it’s a good fit and yes things can work out. Like I get that. I get all of that. But I’m not proud of this instance where I failed to take my own advice.
When have you not taken your own advice? Or what’s some advice you do your best to follow? Let us know in the comments.